Product launch and sales pipeline with an external icebreaker

The new software product is ready, can be presented and prove itself in the market. Perhaps a dedicated organizational unit has even been set up for it. But has the expansion of the sales team been considered? Or should the existing sales team do it on the side for now? Sales expectations for the new baby are moderate at first - so it should be fine.

But that could go wrong and the new promising solution will quickly be undervalued. The launch of a new software product must be well thought out and prepared in order to address the right market right from the start and to get it (positively) excited. References and experience? Usually don't exist. Acquiring the first customers is difficult. Sometimes even really difficult and can result in a long sales cycle. Sending a sales team that is well-rehearsed but already has a significant sales target into such a situation needs to be carefully considered.

However, in order to ensure long-term market success, you need customers quickly. This is only possible with an icebreaker who has a dedicated sales contract for the launch, sets up the sales channels and wins the first reference customers. As befits an icebreaker, he or she brings persistence and robustness to clear the right passage. There are techniques for this that have proven themselves. And experience where the ice could be a little thinner is not a bad thing either. Where can you find such icebreakers? With BizConz you are on the right track.